Learn Google Ads, Meta Ads, ROI Optimization & Lead Generation at Toptel Skill Academy, Surat. Master conversion tracking, paid advertising & analytics with live projects. Morning, Evening & Weekend batches available.
Power Skill Training
Industry Experience (Internship + Live Projects)
The Performance Marketing Course in Surat is a practical, job-oriented training program focused on paid digital advertising and result tracking. This course teaches how brands and businesses run ads with clear goals such as leads, website traffic, and conversions—not guesswork.
Performance marketing is important because businesses today want measurable results, not guesswork. Through paid advertising on platforms like Google and Meta, brands can track leads, sales, and conversions in real time and improve campaigns based on data. Learning performance marketing helps students understand how digital ads actually work, how budgets are optimized, and how decisions are made using numbers—making it a valuable skill for agencies, businesses, and data-driven marketing roles.
To explore Google Ads certifications, visit Google Skillshop.
Also explore our Digital Marketing Course in Surat.
What performance marketing is and how it differs from organic marketing
Understanding paid vs unpaid traffic
Marketing goals: leads, traffic, conversions
Google Ads basics (Search & Display)
Meta Ads basics (Facebook & Instagram)
Account setup and structure
Audience research and targeting
Campaign objectives and funnel basics
Budget planning and bidding fundamentals
Create professional logos using colors, typography, and design principles, while building a strong portfolio.
Build strong and memorable brand identities with creative visuals that leave a lasting impression.
Plan & optimize paid campaigns on Google, Meta & programmatic platforms
Run Search, Display & YouTube ad campaigns to maximize ROI
Improve website landing pages & funnels to increase leads & sales
Drive user acquisition & retention using data-driven marketing strategies
Manage paid ad budgets for multiple clients independently
Yes. The course starts from basics and is beginner-friendly.
Students learn using practical examples and simulated campaigns. Live budgets are optional.
It requires logical thinking and practice, but it is learnable with guidance.
Yes. Both platforms are covered at a practical beginner level.
Yes, if you practice seriously and build campaign understanding.
No. Performance marketing also involves planning, audience targeting, tracking results, and improving campaigns based on data—not just launching ads.
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